Future-proof now,
before it's too late

How can you be sure your business will be alive 5 years from now, when the statistics are stacked against you? The most at-risk businesses aren’t the ones first starting out, nor is it the ones dominating their spaces at the moment – it’s the ones somewhere in between.


Hello There !

UCSI Consulting Group (UCG) is a consultancy firm specialized in the field of strategy, innovation and leadership with a vision to help clients innovate for the future and empower their talents to be future ready. As a consulting group, UCG aspires to provide thought leadership and real-world business practice to inspire, empower and support businesses, communities and nations to be innovative in value creation.

As a certified member of the Global Blue Ocean Strategy Community of Practice, UCG is part of a worldwide network of leading Blue Ocean Strategy practitioners. UCG has a strong track record of generating breakthrough business ideas for both the public and private sectors with strategic focus in Australia, China, India, Indonesia, Malaysia, Middle East, Singapore, and the United States.

Our Approach

Why Blue Ocean
Strategy ?

Blue Ocean Strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand.

Red oceans are all the industries in existence today – the known market space. In red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known. Here, companies try to outperform their rivals to grab a greater share of existing demand. As the market space gets crowded, profits and growth are reduced. Products become commodities, leading to cutthroat or ‘bloody’ competition. Hence the term red oceans.

Blue oceans, in contrast, denote all the industries not in existence today – the unknown market space, untainted by competition. In blue oceans, demand is created rather than fought over. There is ample opportunity for growth that is both profitable and rapid. In blue oceans, competition is irrelevant because the rules of the game are waiting to be set. A blue ocean is an analogy to describe the wider, deeper potential to be found in unexplored market space. A blue ocean is vast, deep, and powerful in terms of profitable growth.

We can help you break away from competition and create your own opportunity.

Work With Us !

Our Specialised services

the brains

Dato' Peter Ng

founding Co-Creator

Dato’ Peter Ng is the is the founder and CEO of UCSI Group – a conglomerate that operates in education, consultancy, healthcare, hotels, property and technology. Dato’ Peter was instrumental in establishing UCSI Consulting Group as a leading
management strategy provider that focuses on Blue Ocean Strategy,
leadership training and professional development.


Dato’ Peter focuses on the overarching growth strategy for UCSI Group expanded UCSI rapidly and more than 20 subsidiaries are now parked under the UCSI umbrella. The Group’s many ventures are anchored on a commitment to sustainability and every endeavour is anchored on value innovation.

Dr. Raj Kumar

Chief Co-Creator

Dr. Raj Kumar is the CEO of UCSI Consulting Group. Certified Blue Ocean Strategy Consultant and Practitioner. Having served in several listed Multinational Companies, his forte in consulting is anchored with a sea of experience, ranging from the setting up of business operations to strategic planning, innovation and project execution. The companies he has hooked up in deploying and implementing Blue Ocean Strategy consist of international firms, billion dollar conglomerates and government-lead companies.


Sivanesuvary Appukuddy

LEad Co-Creator

Sivanesuvary Appukudy is the Senior Consultant, Certified Blue Ocean Strategy Consultant and Practitioner. Siva is a former Deputy Director at the National Institute of Public Administration, (INTAN), and as an Administrative and Diplomatic Officer in the Malaysian Civil Service, has served in a number of ministries in the Malaysian public service since 1979.

Our Strategic Partners

Strength in Diversity

Our Videos

Tips and Insights

Get In Touch

Contact Us

Phone : +603 9212 4044


Level 1, Jalan Choo Lip Kung, Taman Taynton View, 56000 Cheras, Kuala Lumpur, Malaysia

Questions ?
Need Help ?

+603 9212 4044


Level 1, Jalan Choo Lip Kung, Taman Taynton View, 56000 Cheras, Kuala Lumpur, Malaysia