Learn How To Open Up New Market Opportunities
Empty Chairs


Corporate leaders and entrepreneurs will get the opportunity to learn how to open up new market opportunities through the Blue Ocean Shift Masterclass 2020.

Presented by Dr Raj Kumar, the one-day workshop on Feb 18 is designed to expose leaders from diverse industries to a new way of thinking and how to use the latest tools to create “blue oceans”.

Dr Raj Kumar is a certified practitioner from the Blue Ocean Strategy-Initiative Centre and is the UCSI Consulting Group’s chief executive officer.

This masterclass will show why Blue Ocean Shift is relevant for businesses in any economic life cycle, and how to create strategic moves by showing participants the fundamentals on “how to” achieve their goals.

Real-life case studies will show how Blue Ocean Shift can drive transformation to grow businesses by leaps and bounds.

The aim of the workshop is also to show how Blue Ocean Shift can help create a roadmap for the creation of new markets and demands or uncontested market space businesses.

The Blue Ocean Shift Masterclass 2020 is presented by Star Media Group Bhd in partnership with the UCSI Blue Ocean Strategy Consulting.

The event will be held at Menara Star at Section 16 here from 9am to 5pm.

Participants of this HRDF-claimable event will be provided with the Blue Ocean Shift Book, attendance certificate, tools, as well as lunch and other refreshments. Tickets are priced at RM2,000 per person (subject to 6% service tax). Interested parties may write to [email protected] or call 03-7967 1388 ext 1243/ 1657.